Gambling has deeply infiltrated the culture and daily life of Australia's western suburbs, as seen in Fairfield, Sydney, where gambling-related issues hit hardest in low-income areas. In one such neighborhood, a Gamblers Anonymous meeting takes place just minutes away from a large, opulent club filled with hundreds of gaming machines, standing in stark contrast to its modest surroundings. Fairfield Returned and Services League (RSL) is one of many clubs in the region where gambling is rampant. New South Wales (NSW), where Fairfield is located, ranks second globally in the number of gaming machines, trailing only Nevada. NSW boasts around 90,000 poker machines, while Australia's gambling culture extends beyond its borders, with 18% of the world’s poker machines situated within the country, despite it having less than 1% of the global population.
The pervasive presence of gambling machines and the cultural acceptance of gambling in pubs, clubs, and even online spaces contribute to Australia being the world leader in gambling losses per capita. Australians lose approximately $25 billion annually to gambling, with poker machines—or "pokies"—scattered across pubs on nearly every street corner. While gambling machines are typically restricted to casinos in other countries, Australia's lenient regulations allow them to operate in more casual settings. Online gambling has grown rapidly in recent years, adding another layer to the problem. A report from the Australian National University highlighted the exponential rise in online gambling, with a significant portion of bets placed digitally across the country.
In response, the government’s reaction to it has drawn mixed reactions. The Labor government in Australia put forward partly banning gambling advertising, but it fell short of the recommendations of complete prohibition proffered by a landmark parliamentary report in 2023. This lighter approach has opposed from backbenchers, Independents, and gambling reform advocates such as Tim Critic all likening the place's relationship with gambling to gun culture in America. He argues that just as smoking ads were eventually banned in the 1990s, tougher regulation is needed to make sure that Australians are not carrying out another form of abuse on their own citizens, this time by protecting them from gambling advertisements.
What happens between sports and gambling is what sets many people's nerves on end. An added rationale can be found in the way gambling companies have stooped into highly profitable sponsorship agreements with sports organizations: even the advertisements pinpointing young viewership are on the rise. In one study, Australian children as young as eight were able to identify different betting brands; by the age of eleven, they could recall specific gambling promotions. According to Costello and other lobbyists, the convergence of gambling and sport imperils, in very general terms, the cultural values of a country as games of chances are quite aggressively marketed in Australian society in the guise of social and recreational leisure, to entice in particular young males.
It's not pretty, going by the stories of Gamblers Anonymous members. Some have lost their houses, their jobs, and their families. Some have contemplated killing themselves. The increasing accessibility of various forms of gambling opportunities makes it very hard for an individual to get away from them. Another case is when a woman named Mary began to gamble after her husband passed away and was so addicted that she lost her children's custody. She was left one day with nothing to feed them but the teeth that were left in her mouth and couldn't go gambling. Now she has three of them back, but the oldest keeps his distance; therefore, it shows what gambling did to families.
A significant challenge is presented to reformers by the wide availability of gambling in a permissive regulatory environment in Australia. A ban on gambling advertisements is one way of taking action, to stem the tide. However, others contend that more needs to be done if the ill effects of gambling are to be lowered and future generations are to be protected from it.